MEALS ON WHEELS 2020 CAMPAIGN
The inspirational case studies, can be downloaded here or clicking the image below
For Meals on Wheels Week 2020 (2-6 November), the National Association of Care Catering (NACC) has produced a collection of special case studies to illustrate the incredible frontline contribution of UK Meals on Wheels services.
, capture the agility and the vital role played by all types of Meals on Wheels services in supporting the elderly and vulnerable throughout the Covid-19 pandemic – from the established providers who extended their services to include the homeless and families in crisis, to the cafés, pubs, restaurants and hotels that adapted their skills and facilities to support their communities.
THANK YOU #mealsonwheelsheroes
We’ve taken to social media to spread this important celebration far and wide and give our Meals on Wheels heroes the thanks and praise they deserve – as part of the Covid-19 frontline effort and also for the vital lifeline they offer the elderly and vulnerable in the community all year round.
Join us and publicly declare your support and gratitude for all the Meals on Wheels heroes. We’re asking everyone to post a photograph with our special thank you message for all their followers to see, like, share and recreate.
It just takes two simple steps:
Have your photograph taken holding the special thank you poster (download here). There’s a choice of thanking all the Meals on Wheels heroes or proudly showing you are a Meals on Wheels hero.
Post the image on all your social media platforms, along with the suggested wording below, ensuring the hashtags #mealsonwheelsheroes and #morethanjustameal are included and tagging in the NACC as follows: Twitter (@NACCCaterCare), FaceBook (TheNACCCaterCare), Instagram (nacccatercare) or LinkedIn (thenacc).
Thank You Heroes (Facebook, Linked In & Instagram) - The Covid-19 pandemic significantly increased the number of vulnerable people in the community. I’m saying a big thank you to all the Meals on Wheels heroes whose vital frontline contribution delivers nutritious food and friendly face reduces the isolation and loneliness. Join me in showing your thanks, it’s very simple: download the poster > http://bit.ly/NACCMOW20 and take your own thank you photo. Copy and paste this message into your own post and upload your photo. #mealsonwheelsheroes #morethanjustameal [the tag will be relevant to the platform]
Thank You Heroes (Twitter) - THANK YOU frontline Meals on Wheels heroes who deliver nutritious food to the vulnerable & reduce loneliness. Join me: download the poster http://bit.ly/NACCMOW20, copy this message & upload with your thank you photo #mealsonwheelsheroes #morethanjustameal @NACCCaterCare
I am a MOW Hero (Facebook, Linked In & Instagram) - The Covid-19 pandemic significantly increased the number of vulnerable people in the community. I’m proud to be one of the many Meals on Wheels heroes whose vital frontline contribution delivers nutritious food and friendly face reduces the isolation and loneliness. Join me in pride or say thank you to all the Meals on Wheels heroes, it’s very simple: download the poster > http://bit.ly/NACCMOW20 and take your own thank you photo. Copy and paste this message into your own post and upload your photo. #mealsonwheelsheroes #morethanjustameal [the tag will be relevant to the platform]
I am a MOW Hero (Twitter) - I’m a proud frontline Meals on Wheels hero whose vital work delivers nutritious food to the vulnerable and reduces loneliness. Join me in pride or thanks: download the poster http://bit.ly/NACCMOW20 and upload your photo with this message #mealsonwheelsheroes #morethanjustameal @NACCCaterCare
Oh, and one more thing… please also share this with your colleagues, friends and families and encourage them to get involved. Let’s make this celebration spread far and wide and give our Meals on Wheels heroes the thanks and praise they deserve!
More than just a meal
In 1943 the UK Meals on Wheels service was set up to deliver meals to individuals at home unable to purchase or prepare their own. Today, 77 years later, the value and need for the service has never been stronger.
The Covid-19 pandemic has seen the number of vulnerable people living in the community, confined to their own homes and reliant on others, increase significantly. In response, an army of Meals on Wheels heroes has stepped up to ensure the ongoing demand for this essential lifeline is met.
From established meals on wheels services to the lunch clubs unable to welcome their guests and the closed pubs, restaurants and cafés that transferred their skill and facilities, to mention just a few, they’ve all worked tirelessly to deliver delicious, nutritious food to those in need. They’ve also innovated to ensure those that are isolated benefit mentally and emotionally from a friendly smile and a chat to make sure they’re doing ok, all within the social distancing guidelines.
The NACC is a longstanding champion of Meals on Wheels. As well as nutritious food, it offers friendly human interaction and wellbeing checks – vital ingredients that allow the vulnerable to live independently in their own homes.
It keeps them nourished and hydrated with a nutritious daily meal (in many cases the only one they will have each day) and provides an essential preventative service that reduces costly malnutrition-related admissions to hospital that are adding to the terrible strain on the NHS.
For the majority of service users, Meals on Wheels is so much more than just a meal. It’s a social lifeline that eases the devastating effects of isolation and loneliness. The delivery of a meal brings regular human contact, which for many may be the only interaction they enjoy. It also provides much-needed wellbeing and safety checks, again, crucial for those that may not see anyone else during the day.