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Hellmann’s Launches New 4.8KG Ketchup – Big Format, Bold Flavour

Published: 16th October 2025


Say hello to the new Hellmann’s Ketchup, now available in a large, 4.8KG format, crafted for professional kitchens and perfected for plates.

This new launch brings gourmet tomato flavour with practical benefits chefs will appreciate. In blind taste tests, 62% of consumers preferred Hellmann’s* over a leading competitor, praising its bold, balanced taste and natural freshness.

Why make the switch?
  • No allergens to declare*
  • Vegan & vegetarian friendly
  • Gluten and lactose free
  • 35% less sugar than competitors
  • Tomatoes sourced from Greece
  • Recycle-ready packaging
  • Easy to store, pour, and prep

Real feedback from taste testers highlights its gourmet appeal:

“The tomato taste really stands out – it’s delicious!”
“Feels gourmet & homemade!”
“Less sugar but still tastes amazing – win!”
“Tastes like real tomatoes.”

New Hellmann’s Jerry Can Ketchup: tasted, trusted, and now available in a format that works as hard as you do.

*Preferred by 62% of consumers in blind taste tests. UK-based Hellmann’s Study by N2O agency with 1,228 consumers – March 2025
*This product does not contain allergenic ingredients which require declaration under EU regulation 1169/2001


For more information, click here.

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